However, for many websites, the cookie consent banners still broke the law by making it hard to reject all tracking, were manipulative or completely meaningless, and sometimes were used to undermine the user’s privacy. What do companies do with these cookies and trackers behind the scenes that they might not want us to know about?
Privacy policies exist to let users know how their data gets used, but you’ll have to put blind trust in these documents, and hope that nobody is still violating user privacy.
Several browsers such as Google Chrome and Firefox have extensions as well as privacy and security options that you may use to block various trackers, cross-site content, crypto miners, fingerprinters, or even all third-party and first-party cookies. Blocking all third-party and especially first-party cookies, however, may cause websites to break if they’re used to store preferences or login info.
Make sure you thoroughly go through Terms of Services and Privacy Policies before signing up for a service. Even then, you can’t be sure that companies are going to follow their own terms.
In the End
There’s no doubt that privacy matters in a world full of tracking and surveillance nearly everywhere. We shouldn’t have to put up with or end all tracking, but we need to promote the idea and help people understand privacy matters.
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